Mercedes-Benz Fashion Week in New York is fast-approaching. And, as any bonafide tent-goer knows, part of the fun of the shows is discovering those as-yet-little-heard-of names that go beyond the hype, reminding you of why you’re so style-obsessed in the first place. I won’t be making it to Lincoln Center this February (the Virgin Islands and Paris – rough life, I know!). But if I were joining the Louboutin-clad masses this season, these are the four I’d be lining up for.

 Desiderata

One of six Argentine designers selected to present in New York, Desiderata is young and fun without being overly trendy. The brand has been well-recognized in Argentina since its launch in 2006, a perfect embodiment of the free-spirited yet sophisticated energy that Buenos Aires runs on. Looking forward to what Creative Director Carolina Rosales has in store for Fall/Winter 2012, but in the meantime her September show has me ready for Desiderata’s light suiting, soft colors and long, free-form skirts.

Desiderata S/S 2012 (Desiderata photos courtesy of mbfashionweek.com)

Brandon Sun

Brandon Sun is for cool girls in fur, bringing an ultra-modern aesthetic to luxe accessories for the “strong, fearless and free woman.” Known for his work with J.Mendel and Oscar de la Renta, as well as for designing Janet Jackson’s furs in  American Legend’s Blackglama campaign “What Becomes a Legend Most?”, Brandon launched his namesake line in time for the Fall 2011 collections. The designer is to scarves, stoles and hoods what Alexander Wang is to T-shirts – making them effortlessly wearable, with impeccable construction and style. Sorry PETA, but I’m with the fur on this one.

Brandon Sun S/S 2012 (photos courtesy of Brandon Sun)

Joy Cioci

If you weren’t already aware of my obsession with Joy Cioci, you are now. I first met the designer during her debut New York Fashion Week presentation one year ago, and can only imagine how things have taken off for her since. Joy’s look has this serene and sexy romanticism going on, inspiring you to want to scoop up the entire collection and disappear into some mystical and fantastic dream-world (although the Côte d’Azur would do quite nicely as well).

Joy Cioci S/S 2012 (photos courtesy of Joy Cioci)

Porter Grey

On first look, I found Porter Grey to be a bit…boring. “Meh” colors, basic cuts, even the label’s website was in drab shades of grey. On second look though, I realized, who doesn’t need a beautifully tailored wool jacket? Or a dark burgundy dress, more sophisticated but just as versatile as the go-to LBD? Designing sisters Alexandra and Kristen O’Neill understand that you don’t necessarily need to dress in “outstanding” pieces to stand out. Rather, the duo’s elegant but easy, classic yet fresh take on the everyday wardrobe guarantees that you, my dear professionalista, will find something you want – better, need – in their upcoming collection. Even that website – in black and white – now just seems so chic!

Porter Grey S/S 2011 (photos courtesy of Porter Grey)

Porter Grey S/S 2011

Porter Grey F/W 2011

Porter Grey F/W 2011

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6 Comments for Mercedes-Benz Fashion Week- New York A/W 2012: The Four You’ve Never Heard Of

Robyn Hicks

You're ok with anally electrocuting and strangling animals? Only the uneducated wear fur. It's disgusting.

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