Gentlemen! Face cream is no longer ‘a girl thing’ to do. Skin is skin! And your face skin is different from the rest of your body. Thinner, more prone to damage-AND shows signs of aging the fastest-your face needs a way to fight environmental factors (pollution, wind and sun), and today’s hustle and bustle of stress. A must do during the winter months, as the skin loses moisture and can dull. Face cream also helps to make shaving less irritable and prevents in-grown hairs.

Finally (and most importantly of course)–women are more attracted to a healthy, vital looking face instead of a haggard, dry and cracked face. It’s sexy to feel a face that is soft to the touch.

Start with the basics: A facial soap, a moisturizer meant for the face, and an eye cream. Do a scrub once a week to round out your routine.

Here are two facial moisturizers to try:

Lab Series Max LS Age-Less Face Cream

Current CEW 2011 Insider Award Nominee (these are THE in-the-know insiders in the industry) and Men’s Health Grooming Award 2010, this facial cream has perfected the science of skin cell recovery that will invigorate even the most tired looking skin. With rapid absorption it will feel weightless, without a greasy after feel. This cream is good for all skin types.

Zirh Drenched Ultra Hydrating Moisturizer

If you tend to have dry skin, then definitely go for this cream. Another CEW Insider Award Winner (2009), you won’t go wrong with this line in general. This cream will help to restore the balance of your skin while keeping you comfortable all day long. Added bonus, it will protect you from environmental toxins.

So gentlemen, protect that face–you have years of charming ahead of you.

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