Like many men out there, I love watches.  I admit it.  It’s become an addiction.  It started in 2007 when I got my first watch, a Baume & Mercier Capeland. While searching for this watch, I scoured watch web sites, eBay, blogs, online communities and message boards for watch enthusiasts, watch stores and blogs.  Before I knew it, I had spent hours researching and realized there’s an endless supply of watches.  I found hundreds if not thousands of watches that caught my eye and the list continues to grow.  It’s like a treasure hunt and almost every day I find another watch to covet.

Since the Capeland made its way to my watch, my collection has grown to 50+ watches (or maybe a little more, I stopped counting after 50).  I’ve purchased watches made in Switzerland, Germany, Russia and China.  Some are inexpensive and others are expensive.  I’ve tried watches from the big watch houses and the small artisan watchmakers.  I’ve tried circular watches, square watches and rectangular watches.  My collection includes used vintage watches and new modern watches.    Some have telemeter scales, alarms and chronograph functions.  Some are designed for military personnel, pilots, doctors, railway workers, boaters, athletic coaches and divers.

Apparently, I’m not alone in my fascination with timepieces.  In the recent article, Watches Are Rediscovered by the Cellphone Generation, the New York Times discusses how despite our ability to use our smartphones and computers to tell time, men are increasingly interested in traditional wristwatches and timepieces.  It seems that as technology becomes more pervasive in our lives, we’re looking for balance.  So there’s a backlash against items powered by batteries, circuitry, electricity and the Internet and nostalgia for mechanical items that reflect true human craftsmanship.

After reading this, I thought why not talk about my own fascination of finding that treasure? So, in the coming weeks, I am excited to contribute to Mode A La Nix and share in this column what will take you on a virtual treasure hunt and introduce you to the world of wristwatches.   As I’ve learned, there are different watches for different occasions and personal styles.   So, we’ll help you create your own collection, your own Rotation that reflects who you are, how you feel and what kind of man that you are.  Step into Mode A La Nix’s Rotation world- a time journey; a journey for every man from different walks of life and different generations.

Photo Credit: Flickr and Globalwatch.com

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