Fashion Week is the ultimate event for designers and fashion houses to showcase their latest most innovative and creative collections; the time where all the hard work can be finally exposed proudly to the world, and also when ALL eyes are truly on them. And everyone that’s anyone in the fashion world- from celebs, to fashionistas, to socialites, can be found sitting front row (or maybe not) critiquing their newest creations; eyeing everything up and down, from the clothes, to the models, lighting, show theme, people, etc. And, along with the stares, stress and pressure, this is the one time where fashion houses also have have to make sure that their collections are captivating and attracting the eyes of future consumers, fashion magazines, and buyers. Which means developing the best PR and marketing campaign to create the most buzz and increase brand awareness.

Today, during London Fashion Week, one collection featured on the Runway that stood out was the prominent London- based fashion house Burberry. The British brand partnered up with Twitter to host the first ever, “Tweetwalk,” a social media initiative that gave Burberry fans and fashion lovers around the globe the opportunity to feel part of the Runway show by offering them a glimpse at their SS 2012 collection through a series of backstage photos, which they tweeted through the official Burberry Twitter handle. In addition to this, the top social media site Mashable LIVE streamed the show through their website. Amazing! Burberry has definitely raised the bar for some of the others with this new trend. The collection was modern, street-chic, elegant, beautiful and simply #fashionable. Here are some of our backstage favorite moments. Nice to see that some companies are willing to take the risk and invest in digital marketing. Hopefully others designers and fashion houses will soon follow.

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